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Iceland Spring™, water so fresh it will leave you aching for more
Iceland Spring™, water so fresh it will leave you aching for more
LalliSig


Photograph Information Photographer's Comments
Challenge: Billboard (Advanced Editing IV)
Camera: Canon EOS-10D
Lens: Canon EF 24-70mm f/2.8L USM
Location: Ellidardalur, Reykjavik, Iceland
Date: Feb 26, 2005
Aperture: 11
ISO: 100
Shutter: 3,2 seconds
Galleries: Advertisement, Food and Drink
Date Uploaded: Feb 26, 2005

 I used a Polarizer and an ND 106 filter stacked together to get the long time exposure and the non reflective look of the water. Obviously used a tripod. The shot was seriously underexposed, thank god for .raw. Not much tweaked except for correction of exposure and added contrast and of course cropping.

I envision this on a billboard as a commercial for this water and I think the space in the bottom left is good for text.

Statistics
Place: 6 out of 148
Avg (all users): 6.9953
Avg (commenters): 8.4286
Avg (participants): 6.8370
Avg (non-participants): 7.1138
Views since voting: 6272
Views during voting: 439
Votes: 215
Comments: 26
Favorites: 3 (view)

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AuthorThread
 03/06/2005 12:12:29 PM
Til hamingju með þennan glæsilega árangur og í senn glæsilegu mynd. Hefði þess vegna spjarað sig vel í topp 3.
  Photographer found comment helpful.
 03/05/2005 06:08:34 AM
Sæll og til hamingju með þitt besta hingað til í þessari keppni
Congrats with your best so far in DCP
  Photographer found comment helpful.
 03/05/2005 06:08:23 AM
Flott mynd og til hamingju með topp 10 árangurinn
  Photographer found comment helpful.
 Comments Made During the Challenge
03/04/2005 10:57:25 PM
nice work, ......9
  Photographer found comment helpful.
 03/04/2005 10:39:35 PM
Nice work
  Photographer found comment helpful.
 03/04/2005 09:26:40 PM
Great billboard!
  Photographer found comment helpful.
 03/04/2005 09:23:19 PM
Never drink downstream from the herd.... : ) Excellent photo, now..pardon me, I'm thirsty.
  Photographer found comment helpful.
 03/04/2005 08:32:20 PM
very good. looks just like a commercial. only slightly dark
  Photographer found comment helpful.
 03/04/2005 08:00:25 PM
Looks just like a real billboard to me! Beautifully done for the challenge!
  Photographer found comment helpful.
 03/04/2005 07:37:46 PM
This looks like a real billboard. The flowing water could be a little smoother, but this looks like a real billboard. Great job. Bumping to 10... my pick for the blue.
  Photographer found comment helpful.
 03/04/2005 07:27:30 PM
Return for comment: Great water texture, beautiful color and light. I am not sure I like athe tilt in the water bottle, but overall, it's very effective. Bumping up.
  Photographer found comment helpful.
 03/04/2005 04:40:50 PM
I like this shot.. a little more brightness could have helped. bumping to 9.

  Photographer found comment helpful.
 03/04/2005 04:17:51 PM
I think that the bottle shut have been straight or made bigger across the Billboard
annars 9+
  Photographer found comment helpful.
 03/03/2005 04:41:46 PM
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? No words needed
3. Did you sell your stuff to me? Yes
4. Extra thoughts: As a billboard you serve the purpose very well. The message is very clear, easy to understand even if I only saw it for a very brief second.
The only suggestions for improvement that I have are about the photo.
IMO the bottle should have been streight and not tilted to the right.
A little bit of brightness would help, especially in getting the name of the product to stand out some more. You are selling a brand. Not just water. (7)
  Photographer found comment helpful.
 03/02/2005 07:50:15 PM
Somewhat predictable, but that's not always bad. Well executed, great photo. 9
  Photographer found comment helpful.
 03/02/2005 02:25:58 PM
great background
  Photographer found comment helpful.
 03/01/2005 01:08:43 PM
Not sure about the use of 'aching' but great advertising shot. Only criticism is that it could do with some extra spots of light : it looks a bit flat at the moment
  Photographer found comment helpful.
 03/01/2005 07:57:44 AM
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.

billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.

the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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nice idea, but i'm not sure how effective it would be cropped to this size on an actual billboard. in reality, the thumbnail view is a pretty good idea of how much you would get whizzing by at 65 mph. as is, you get the idea of a bottle of water, but you lose the fine print. maybe trim off from the left. as an aside, not that it matters for the challenge, but another 'billboard rule' is to place the graphic on the left, text on the right.
  Photographer found comment helpful.
 02/28/2005 01:41:51 PM
WOW!
  Photographer found comment helpful.
 02/28/2005 10:21:20 AM
Nice
  Photographer found comment helpful.
 02/28/2005 09:31:24 AM
Lovely composition, a ribbon contender...Definite billboard advert, I want to buy a case of Iceland water, it should make my photo skills improve. Good luck...
  Photographer found comment helpful.
 02/28/2005 09:24:07 AM
It would have been more effective if the bottle was standing straight. I get the feeling of carelesness this way.
  Photographer found comment helpful.
 02/28/2005 07:28:07 AM
Iceland is Ribbonland :)
  Photographer found comment helpful.
 02/28/2005 06:19:56 AM
Yep. Works for me. This should do very well. Reminds me a lot of the whisky in the waterfall shot that was entered a month or so ago in 'advertising'
  Photographer found comment helpful.
 02/28/2005 03:38:38 AM
Very nice shot, seems a little down-key though. Strong entry.
  Photographer found comment helpful.
 02/28/2005 01:56:18 AM
P E R F E C T. 10 from me! :)
  Photographer found comment helpful.


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