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DPChallenge Forums >> Business of Photography >> Pricing a rights-managed image
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11/26/2013 06:52:11 AM · #1
Hello Everyone,

A PR company wanted to buy my image to be used as a cover for a coffee table book for its client. The client is a bank. Below are the information which I got from the client:

Image usage
1. Use - internal only
2. Format - print and digital
3. Use covers - may be used for web; advertising; marketing and promotional collateral; publishing and editorial; film, video and TV program

Usage specs
1. Circulation - 500 coffee table book would be printed. The board of directors of the bank will receive a copy and they represent the various countries that the bank represents. The book will be distributed during the Global Board of Directors meeting.
2. Duration - not indicated

Target
1. International
2. Industry - financial

Based on the above information, how much would you charge for the image (one image only)? If the deal is successful, I will be giving them a high resolution file in JPEG format.

Thanks.

Ang
11/27/2013 06:45:18 AM · #2
$1500 would be a good starting point. good luck!
11/28/2013 08:56:03 PM · #3
Hello Skip,

Thanks for the reply! I'm still waiting to hear from them.

Ang
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